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Tell us what you need

What is the exact name you would like in your logo?

YOUbuntu

What are the top 3 things you would like to communicate through your logo?

I WANT IT TO CONVEY: Philosophy of ubuntu (all things are connected, I am human because I belong), lively, celebration of the human spirit/life
COLORS: Bright, modern, fun (not too earthy) / grassy greens, oranges and chocolate brown
PLEASE AVOID: anything too literal that feels cheezy (holding hands, etc.)
PHOTO ATTACHED: Image that inspired me to start my venture. Unfortunately, I cannot get the rights to it.

What logo styles do you like (image + text, image only, text only, etc.)

Image + text

Do you have any other info or links you want to share?

DESCRIPTION: YOUbuntu celebrates the human spirit and connects cultures by bringing distinctive, handcrafted goods created by skilled and passionate artisans in Africa to American consumers.

BRAND PERSONALITY:
Curious
socially aware
believes in interconnectedness (ubuntu)
social
celebrates life
eco-sensitive (but not granola)
optimistic
respect for self and others
affirming and open to others
leader/trend setter

TARGET MARKET:

23-49 year old Women
Urbanites
Early adopters
Open to new cultures and experiences
Mindful of fair trade
Globally minded
Interested in the arts and travel
Strive to be cool and unique while staying authentic
Supporters of one-of-a-kind products (vintage or handcrafted)

The YOUbuntu consumer is defined more by psychographics than demographics. Its about lifestyle rather than age, location and gender.

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