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Business Info

Business Name

Charlotte Harlot Burlesque Couture

What is the exact name you would like in your logo?

Charlotte Harlot

Target Audience

What is your industry?

Burlesque costuming for professionals and everyday people

Describe the target audience for your logo

My clients are mostly female ranging in age from 19 to 60. I have stores in Minneapolis and Denver as well as international nibbles (mostly Australia). They are professional burlesque performers and lay persons who might be looking to add some extra excitement to a relationship. I sell both wholesale (via upscale sex shops, galleries and gift shops) as well as retail (on etsy). My customers tend to have a flare for the dramatic and a taste for vintage glamour. Usually, my clients have a significant amount of disposable income.

What are the top 3 things you would like to communicate through your logo?

I want my brand to be portrayed as classy not trashy. I want to attract both the "suicide girls" and the deacons' wives (I know this is a tall order). My logo should reflect the rich history of burlesque performance and the glitz and vintage glamor that is so often lost in raunchy, modern, sexualized images of women. I am a feminist and so is my brand but please don't confuse this for prudishness. Charlotte Harlot is all about freedom of representation, sexual confidence and harnessing the power of female sexual prowess!

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I love World War II pin up images and admire the keyhole pin up images done by Peter Driben. I really like the pattern fishnet stockings make when they are stretched across the skin. I also admire the logo for Righteous Babe Records... something concise like that would transfer really well onto letterpress type business cards and stationary. Above all else please keep it simple with just an image or an image with the words "Charlotte Harlot" worked in. Please nothing cartoonish and raunchy

What colors do you want to see in your logo?

Ideally i would really like it to be a black and white logo. Working in some skin tones or grays would also be fine but my preference is that you work in black and white.

What colors do you NOT want to see in your logo?

I don't want anything garish- also the combo of black and pink is played out.

Where will your logo be used (print, website, etc.)?

This logo will be used on all of my promotional materials: business cards, stationary (likely letterpress), pamphlets, order forms, invoices,on my website, in my etsy store banner and avatar, on my facebook fan page etc.

Do you have other info or links you want to share?

here is a link to my etsy store. please do not allow the banner to influence you. it was thrown together by an ex boyfriend and I hate it. This site should give you an idea of the kind of work i do (mostly pasties)and what my personal style is like.

www.charlotteharlot.etsy.com

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