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LET ME TELL YOU ABOUT US:
My company markets and sells products to the vending industry. We represent a number of national brands and we develop and market our own brands.
HERE IS WHAT WE NEED:
Brown Box is an umbrella brand that can be applied to many food items in the vending machine. Brown Box is meant to be a play on Brown Bag which represents food brought from home to work or school. Brown Box products will be packaged in a cleverly designed box complete with attractive graphics, featuring the Brown Box umbrella brand and try to establish the image that Brown Box is a step up from Brown Bagand more convenient.
Brown Box products can include products such as sandwiches, hamburgers, hot dogs, pizza, chicken wings, entrees or snacks. They will all be sold in a similar looking box with the Brown Box Brand.
The Brown Box brand does allow for co-branding where it could be used along with a national brand that might enhance the appeal of a particular product. For example, Brown Box Hot Dog, co-branded with Oscar Mayer franks or Brown Box Chicken wings co-branded with Tyson.
Brown Box can also be a complete sandwich kit, including sandwich, chips and dessert---like a brown bag, but better and more convenient.
We need a logo that will be memorable and attractive on the packaging of a variety of food products. It should be appropriate for food products and work with co-branding concepts.
OUR TARGET AUDIENCE IS:
Our customers are consumers, largely blue collar, but not exclusively blue collar. It can include white collar workers and students. This will be purchased and consumed by people at work, who need a convenient meal solution. They will actually find a Brown Box lunch "cooler" than a brown bag lunch.
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