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Bring Your Human To Work
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Publishing and Media
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Bring Your Human to Work: Stories from the Front Lines of the Authentic Revolution tells the story of how billion dollar companies, consultancies, coffee shops, eager start-ups, entrepreneurs, and freelancersindividuals and organizations of all shapes and sizeshave turned old-school business edicts inside out, and are determined to make the workplace (aka the world) someplace they can bring and even nourish their human selves. And theyre succeeding.
Told by a personable, smart, light-hearted, and totally in-the-know guide, long-time management consultant Erica Keswin begins the story with her own trek through digital obsession. She describes how her own life-long interest in relationships was so rudely interrupted when she got her first Blackberry, and became disturbingly preoccupied with the little red light. From here, Keswin makes the connection between her own story and the parallel process she saw in the workplacethe dance between a need to succeed (and perpetually manage your inbox) and a longing to connect.
Indeed, in the aftermath of the last decades Great Recession, it appears as though the business community has gone through a truly transformational moment. In recent years, the words authentic and vulnerable have been creeping into headlines, tweets, book titles, TED talks, and not just when referring to ones yoga practice or psychotherapy, but about work. Powerhouse, yes, male, CEOs, managers, thought-leaders, the Harvard Business Review, bloggershas been abuzz with authenticity, a word Keswin writes she would have blushed to use professionally in the 1990s (though of course she, like everyone else, craved it back then, too). Highly respected people have been publicly riffing about what it means to be true, to be whole, to be present, to be real. Authenticity: How to do it, when to do it, when it might backfire, and how it led X Y and Z young bucks to billion dollar success.
From Warby Parker, to LinkedIn, Patagonia, Slack, and dozens of other leading brands, the smartest tastemakers and leaders are hiring for empathy, leading compassionately, putting environmental health at the top of their list, wrestling with digital distraction and telestress, and putting relationships front and center of their business plans. As Airbnb co-founder Joe Gebbia describes the Sharing Economy: Its commerce with the promise of human connection.
In addition to the blow our economy has suffered, individuals have also endured a sense of painful alienation in the form of digital distraction, social media false-identity formation, confusion over what is real and what is virtual. And, ironically, the pain of feeling false has, it seems, pointed us in the direction of what it means to be real. And inspired this thrilling revolution in bringing our human to work.
And not a moment too soon.
In addition to reporting on this important shift in the history of the workplace, Bring Your Human to Work promises to uplift the spirits of what is often a rather bleak conversationthe plight of the American worker. For once, we can say things are really looking up.
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