• Award$300
  • Entries66
  • Creatives27



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Business Info

Business Name

Brightfish Software

What do you do?

The company currently offers freelance/contract web development although will expand to offer subscription based online services and sites of its own in due course.

What is the exact name you would like in your logo?

Brightfish Software

Target Audience

What is your industry?

Web development and online services

Describe the target audience for your logo

A range of customers which includes large corporations and individuals. They aren't from any particular industry sector although recent clients have included a charity, a company which owns a number of radio stations and a football web site.

What are the top 3 things you would like to communicate through your logo?

Cutting edge, modern and intelligent services. A strong focus on quality, security, accessibility and standards.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Logo should incorporate image and text.

What colors do you want to see in your logo?

I'm a fan of blue. There aren't too many colours I don't like but would want to steer clear of very garish colours. I prefer 2-3 carefully chosen colours to many. Whichever are chosen they must convey professionalism whilst maintaining the fun portrayed in the hand drawn example logo (attached).

What colors do you NOT want to see in your logo?

Pink, Purple.

Where will your logo be used (print, website, etc.)?

It'll be used on a web site and in print.

Do you have other info or links you want to share?

The attached sketch shows the kind of thing I'm looking for on the image front. That said the logo must not be too fussy as it'll need to be used in multiple contexts. The attached sketch should be considered as a guide but I am also interested in concepts that deviate from this or offer a different take on the idea.



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