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LET ME TELL YOU ABOUT US:

What do we do? We put ideas in people's heads. For the past ten years we've been developing books and games to develop knowledge, skills, attitudes and values in children and adults. Now we're embarking on a new venture. We're developing a software platform to deliver cognitive guidance. In plain English, we're developing a thinking assistant. It's a personal and collaborative thinking assistant and it's called Cognician. Cognician will help you to solve problems, identify opportunities, generate ideas, design new products, write articles or reports or white papers or novels or screenplays, etc. It helps you ask all the right questions. Think of it as your personal brainstorm buddy.

HERE IS WHAT WE NEED:

We need a family of three logos, all using the same font and colours:

Thunderbolt Thinkers

Bright Sparks

Cognician

The design of these three logos must make an impression of extraordinary intelligence, originality, creativity and fun. These are friendly, everyman brands. VW not Rolls Royce.

OUR TARGET AUDIENCE IS:

Knowledge workers. A knowledge worker is anyone who works for a living at the tasks of developing or using information and knowledge. Their daily routines involve tasks such as:

brainstorming

creating content

planning and programming

searching for and acquiring information

analyzing and organizing

marketing

You'll find knowledge workers in these and other related fields:

Management

Business and financial operations

Computer and mathematical

Architecture and engineering

Life, physical and social scientists

Legal

Healthcare practitioners

Community and social services

Education, training and library

Arts, design, entertainment, sports, media, journalism, advertising

Our "brand ambassadors" are great knowledge workers of the past and present such as Aristotle, Hypatia, Michelangelo, Leonardo Da Vinci, Newton, Darwin, Marie Curie, Einstein, Frank Lloyd Wright, Ayn Rand, Carl Sagan, Richard Dawkins. The accomplishments of figures like these represent a great fusion of reason and imagination, convergent and divergent thinking.

WE LIKE THESE DESIGNS:

We like the single-minded simplicity of the following logos / trademarks:

Apple: http://tinyurl.com/6agor8

BMW: http://tinyurl.com/o453am

VW: http://tinyurl.com/pj26c4

Mercedes: http://tinyurl.com/oa9h9v

Shell: http://tinyurl.com/pf6hpc

Toyota: http://tinyurl.com/pstqdb

ORF: http://tinyurl.com/r2u3nf

Citadium: http://tinyurl.com/qnhlqj

Q-Link: http://tinyurl.com/o5lcjj

We like the interlocking patterns in the following designs:

FF: http://tinyurl.com/pd8oty

Vantec: http://tinyurl.com/p85wak

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

DO:

Include a marque or symbol for each logo, e.g., a lightning bolt for Thunderbolt Thinkers.

Make the marques graphically similar (in terms of line weight, form and colour), but different in terms of their content / meaning.

Keep it single-minded and simple.

Use any colours, but keep the palette simple. Less is more.

DON'T:

Overkill the lightning bolt/s.

Use Rodin's Thinker.

Use recognisable faces like Da Vinci or Einstein.

Use a brain.

Use a rainbow colour palette.

How will you know if you've gone too far?

You'll be getting bogged down in complexity and visual detail.

How will you know if you're on the right track?

You'll have a single-minded and simple design.

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