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LET ME TELL YOU ABOUT US:

Bricks Basics / Thorsten Black is a London-based, Internet-driven menswear brand focused on simple, high qualilty mens basics: underwear, undershirts, and socks. The vision is an American Apparel targeted at the professional market: 18-45 year olds who care about brand and quality but don't want to pay designer prices, and care most about comfort and durability. Bricks Basics / Thorsten Black should be a clean-lined, urban brand - sophisticated, but without gimmicks or frills, complicated designs, etc.

We are looking for designers to choose their preferred brand for this type of product, and to design a logo around their choice. This will ultimately determine the name of the brand that we choose, and the branding of the business.

We like Thorsten Black (or Thorston Black) because it is evocative, sophisticated-sounding, and we believe would sell well as a design but some people find the name confusing and difficult to spell and remember.

We like Bricks Basics because it evokes masculinity, better reflects the concept behind the product (basic products, high quality, non-designer), and its easy to remember, but find it less evocative than Thorsten Black.

We will be an Internet-only brand, initially based only in the UK, but will be eventually expanding to the US.

HERE IS WHAT WE NEED:

This project involves two deliverables:

1) A choice of name between the two options (or even a third option but this is entirely at your discretion and *must* be approved prior to proceeding to the logo stage) and a short, one paragraph justification for your choice.

2) A set of logos for the name chosen including a colour scheme.

There is further work available for the succesful submission: once we choose a logo, we will need help designing the label and elastic for the underwear, as well as different instances of the logo for various areas of our site and product (e.g., packaging).

OUR TARGET AUDIENCE IS:

Professional men 18-45. We want them to think of us as a high quality, no frills, and easy source of their basics

WE LIKE THESE DESIGNS:

http://www.americanapparel.net/

http://www.graze.com/

http://www.astleyclarke.com/

http://www.cosstores.com/

http://www.droog.com/

http://www.paulsmith.co.uk

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