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Creative Brief

Who are you?

Breathable Foods manufactures, sells and markets innovative food products, such as Le Whif (www.lewhif.com). All our products provide customers with new ways of experiencing flavorby breathing it through the mouthand are focused on health and well-being. We are based at Le Laboratoire (www.lelaboratoire.org), an innovation center in central Paris conducting art experiments at the frontiers of science.

What do you need?

The brief is for a corporate logo that will be used on all marketing and communication materials. We want it to be simple, beautiful, clean, creative, premium and elegant. The logo also needs to represent the concept of breathable food airy, light, and delicious. It should be classy not cheesy.

Who Is Your Audience?

Our primary product, Le Whif, targets women aged 18-40, though the corporate logo should appeal to all demographics.


We Like These Examples

Apple logo
Xbox logo

We Absolutely Must Have

A clean/modern typeface for the words "Breathable Foods" (would also consider 'breathable foods' lower case)
No cheesy icons



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