Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
To provide some background, Topway has been in the Brazilian security marketplace for over 16 years now. We have always focused on the quality of our products. Our slogan in Portuguese is "conceito do qualidade" which translates into English as "quality concept". Present day our logo is very dated and heavy. Although the security industry tends to be a very serious industry it differs in Brazil in that the end user's do make purchases as well due to the shear volume of demand and options. For this reason I want to create a modernized version that can portray the following qualities: Product quality / Security & confidence (though I do not want a heavy feel) / User friendly / Recognizable / Differentiate from the influx of cheap products. I would like to maintain some aspects of the old logo (as it has history), but to be honest I am not opposed to a total redesign too.
What logo styles do you like (image + text, image only, text only, etc.)
Since we are redesigning an existing logo I prefer to have image + text that in the future will be able to transition into an image only logo.
htc - I like how they combined to fonts. With the HTC being rather heavy, but the slogan really softens the feel.
LG - I like how the incorporated their company name into the design.
I like the color combination and how this logo can later be used with just the image.
Do you have any other info or links you want to share?
www.topway.com.br - this is my current website.
One of the key things to keep in mind when designing our new logo is that it will be used on all of our products. Please enter into my website to see the various product images to see current examples. The new logo will have to be easy to distinguish and identifiable on all products.
In the materials section I have included our current logo and some examples of some banners and gift boxes that our logo appears on.
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