• Award$200
  • Entries100
  • Creatives31

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Business Info

BUSINESS NAME

Strm

WHAT DO YOU DO?

Ecommerce sales to watersport enthusiasts

Target Audience

WHAT IS YOUR INDUSTRY?

Kayak, Canoe, Sailing, Other watersports

DESCRIBE YOUR AUDIENCE

Oakley sunglasses wearing trendy type, who quietly assess the kit that others are rowing/paddling with ! Smart dressers who have a reasonably high disposable income. Low level thrill seekers. Impression is quality, trendy, sophisticated and quality kit.
TAG LINE = 'go with the flow'

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

1) Quality
2) I want it, i want it !...trend setters
3) Cool - Oakley sunglasses style - we're after the 'watersport type' - BUT NOT the beach poser !

Style and Concept

WHAT STYLES DO YOU LIKE?

The name of the company is Strm - note the accent over the 'o' which we want to emphasise. The name is sort-of made up (a bit like Hagen-Dazs ice cream !!), it slightly means 'electric current' or 'energy' or 'flow'. It describes that electric current occurs when the electrical charge is transferred...thus we are transferring human energy/current through to the activity on the water. Needs to have a modern look.

WHAT COLORS DO YOU LIKE OR HATE?

See colour file attached - must adhere to brand colours. Primary colour is CMYK 42 8 0 40

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

Would like to re-emphasise how we want to use the '' in creative ways in the name. The tag line needs to be beneath the logo

Materials

Contract
Files

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