• Award$1500
  • Entries424
  • Creatives82



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Creative Brief

Who are you?

Liittaa is the core brand and under its umbrella it will manage 4 product lines ( sportswear, baby wear, lingerie and mass customisation products). The business model will rely on three sales channels: online(first stage) and then face to face(Avon model) and Kiosks. We will start with the Australian Market and slowly move to the Brazilian Market.

The Lingerie Brand is: ELIITTI , which means elite = a group of people who have a lot of power and influence because they have money, knowledge, or special skills.

What do you need?

Logo which it will be used on: website, stationery, print and labels on clothes.

Who Is Your Audience?

Age: 20 to 45

Gender: Women

Salary: Average of AUD$ 120.000 per annum

Occupation: Any consumer which cares about intimate fashion apparel.

Localisation: Asia, Oceania and South America.


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