LET ME TELL YOU ABOUT US:
Our company has successfully launched multiple well known young mens fashion brands in the past. We are now entering the extreme sports arena.
Our brand represents the next big thing in extreme sports. We are the only brand offering a complete product line designed for the parkour community. Our gear and clothing lines help parkour practitioners excel at what they do, and the company activity represents their interests, catering to their aggressive lifestyle.
HERE IS WHAT WE NEED:
An original and catchy brand name for an aggressive sports company as well as design a logo. The logo design should be creative and eye catching, perferably something with many layers or elements and aggressive colors.
The brand name and logo should succeed in attracting and developing an emotional connect to young men.
aggressive, speed, athletic, adrenaline, daring, efficient, stamina, persevere, extreme, focus, anti-gravity...
OUR TARGET AUDIENCE IS:
Search parkour video clips on youtube.
We are creating a lifestyle brand based on this amazing sport.
I am looking for a name and logo that accurately represent what parkour is all about. A name that conveys the message of parkour, and can be easily identified as the parkour lifestyle by the parkour community. The brand will be crossing over into boarding and other extreme sports, so it should have an appeal to all extreme sport consumers. (therefore not branded in a way that is too specific and exclusive to parkour)
As a reference: We are looking to be to parkour what etenies or element is to boarding, what quicksilver is to surfing...
These type of brands are pioneers to their respective sport, we will be the same to parkour; become synonymous with the activity.
MTV watching, abercrombie wearing, skateboarding, action loving, extreme, athletic and daring males. They are trendsetters, fashion conscious individuals who will do anything in the name of trend.
Anybody that surfs, boards, bmx, inlines is our target.
WE LIKE THESE DESIGNS:
element logo, quicksilver logo, etenies, plan b,
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
fresh, rich, multi-layered, logo with aggressive attractive colors.
-original, forward, brand name.
design as cool and daring as parkour...
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