• Assured$600
  • Entries49
  • Creatives5

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Background

Industry

Health Care & Biotech

About Your Company

Dietary Supplements, Health & Wellness
Lake Avenue Nutrition is a new brand of dietary supplements by expert formulators on Lake Avenue in Pasadena, California. The ingredients are scientifically studied, and manufactured individually or formulated according to modern scientific methods for maximum efficiency and absorbency. Lake Avenue Nutrition is a brand based on quality and trust, and the products meet and exceed strict quality standards. Nutritional and dietary supplements to ensure optimum health and well-being for the entire family.
In the 1800s thousands of people flocked to Pasadena from the Mid-West for the city’s healing benefits. Good weather and a valley abundant with orange groves – made this city a safe haven and a relief from a variety of ailments for many.
Known for innovation, Pasadena is also a major intellectual center, as its home to the prestigious California Institute of Technology where Albert Einstein called it home for three years.
Deeply nestled in a culture that promotes wellness, inspired by Pasadena’s status as an important healing destination and the latest breakthroughs in science, our formulators here on Lake Avenue created a premium line of Nutritional & Dietary supplements to help enhance overall well-being. With a strong commitment to elevating the human body and mind – Lake Avenue Nutrition is making its mark.

Target Audience.
City Dwellers, global audience, multi-lingual, seeking value and quality. Educated and highly aware of the dietary supplements competitive landscape.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Other

Preferred Logo Style
  • No Preference

  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
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Colors to Explore

Designer

Logo Text

Lake Avenue Nutrition

Top 3 Things

1) Simple, easy to understand (especially by non-English native speakers)
2) Science
3) Trust

Additional Info

Please note that once a logo is decided on, we will be posting another crowdspring project for an overall label design to include the logo. Most of the labels will be applied to supplement/vitamin bottles, similar to the attached screenshot (showing approx logo area).
The products will be sold exclusively online. We require final .ai file

Competitive Landscape:
Now Foods: https://www.nowfoods.com/supplements
Doctor’s Best: https://www.drbvitamins.com/
Solgar: http://www.solgar.com/SolgarProducts.htm
Irwin’s Naturals: https://irwinnaturals.com/

Materials

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Last updated 01/25/2019 7:08pm
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