Tell us what you need
What is the exact name you would like in your logo?
There are going to be 2 logos for 2 different divisions of the company: BrainShape Center for Nutrient Therapy & BrainShape Center for Athletic Performance
What is your industry?
Health Care and Biotech
What are the top 3 things you would like to communicate through your logo?
Authoritative, Trusting, Modern/Contemporary
What logo styles do you like (image + text, image only, text only, etc.)
Text and Image. The icon should be able to stand on its own and then the text for the 2 different company divisions needs to fit with the logo.
Do you have any other info or links you want to share?
BrainShape Center for Nutrient Therapy & BrainShape Center for Athletic Performance are two divisions of the same company, but offer different approaches to their services in the health industry. But ultimately, they are both focused on improving people's health through the use of custom nutrient therapy and metronomes.
BrainShape Center for Nutrient Therapy is more focused on treating people of all ages that have mental disorders. This practice is very similar to this: http://www.mensahmedical.com/_index.php
BrainShape Center for Athletic Performance is more focused on athletes typically from Middle School to College that want to improve their performance through the use of the metronome. The practice is similar to this: https://www.interactivemetronome.com/
** Important Note: don't use the logos or sites listed above for any sort of design inspiration. These are just provided to give you a better understanding of the practices of each company division.
We have two different approaches for the logos that we'd like to see. It doesn't mean we need to see both, it just means whatever creative approach you think works best to meet the needs of the project.
Approach #1: We think that one way to differentiate the 2 logos from each other, aside from the different text that needs to be included, is by using color. Possibly the icon/logo mark (maybe the icon or mark is the same image consistently through both concepts) and the varying text ("Center for Nutrient Therapy" and "Center for Athletic Performance") should be differentiated by color for each of the divisions.
Approach #2: Maybe the color choices for each of the 2 logos remains consistent, but the icon or logo mark is different for each one, while still being stylistically consistent or part of a "family".
With either approach though we would like to make sure that the words "BrainShape" are the same color/style in both. We need this to be consistent for both to maintain a brand standard.
Other than that, we would like to see some designs that are gender neutral, so please refrain from using pinks or purples. Thank you so much for your time, and we look forward to seeing your work!
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