• Award$200
  • Entries105
  • Creatives29

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Creative Brief

Who are you?

JLMpress Photography is a boutique portraiture studio located in Cypress (NW Houston), Texas. We specialize in high-quality maternity, family, child, and baby photography.

We describe our style of photography as natural, reflective, precious, and authentic. We are looking at incorporating the tag line, "The Authentic You".

We are a family business that will take care of our clients from start to finish, and maintain these clients for years to come.

What do you need?

Our studio is rebranding. Our current logo no longer suits our business model. We want something that will transcend trends, last for decades, imbue trust, and coveys extremely high quality and value.

Who Is Your Audience?

We are targeting upper middle class and upper class clients who value fine art portraiture. We seek quality-minded women with children or grandchildren. These women are more interested in decorating their walls with artwork than getting a whole bunch of little pictures. They would never be caught dead taking their pictures at Wal-Mart.

Requirements

We Like These Examples

We are open to a broad range of ideas.

We Absolutely Must Have

The logo must be readable at small size. While not essential, we would like to incorporate a rose (or roses). "JLM" is uppercase, and "press" is lowercase.

Materials

Contract
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