We are looking for a logo design for an up and coming backpacker accommodation company called Bounce. Bounce seeks to be recognised as a provider of clean, affordable, friendly and trustworthy accommodation for travellers. Bounce aims to provide 5 Star Backpacker accommodation, offering excellent quality, service, and value-for-money for its low backpacker prices. Some words used to describe their brand essence are: familiar, honest, contemporary, fun, wholesome, unpretentious, social, welcoming, safe, clean, respecting, and relaxed.
The sought after criteria for a successful logo design are:
Portray some element of bounce movement, freshness, vibrancy, boldness while NOT playing on the obvious, overdone, or clich (bouncing balls, bouncing O, bouncing lines)
Incorporate or work in conjunction with its planned brand colours blues, greens, whites.
Effectively translate onto other mediums such black and white, uniforms, and embroidery. Consider especially when applying shadows and gradients to the design.
Possibly incorporate a character or visual.
Needs to be bold and outstanding.
The attached reference file provides a general feel of the design direction we are after. Fonts and visuals in reference file are only a rough guide and do not need to be used.
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