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Business Info

Business Name

Rare Moon Media

What is the exact name you would like in your logo?

Bottom Dollar Payday

Target Audience

What is your industry?

Payday Loan/Short-Term Loans/Cash Advances. Our customers are at the highest end of the short-term loan spectrum.

Describe the target audience for your logo

Most customers are between the ages of 30-45. We target the highest end of the Payday Loan Customer - Average people with good jobs who just don't qualify for bank loans or may not have good credit.

What are the top 3 things you would like to communicate through your logo?

Connect the term "Bottom Dollar" to good, reliable Short-Term Loans.

We are Responsible, Experienced, Friendly, Knowledgeable, and Fast.

We are a Lender - We loan money the same day to people who need a small amount of money. We are sometimes the last resort for people who need emergency funds.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

All of the previous logo projects we have done have included both IMAGE and TEXT, but we are open to any creative designs.

Try to think out of the box - a dollar sign may be intuitive, but may not be the best idea.

What colors do you want to see in your logo?

This is a brand new company - we don't have a color palette.

What colors do you NOT want to see in your logo?

Be creative. Just because "dollar" is in the title, doesn't mean that it has to be green.

Don't make it similar to Bottom Dollar Food - http://www.bottomdollarfood.com/

Where will your logo be used (print, website, etc.)?

Website and Email to our Customers.

Do you have other info or links you want to share?

BOTTOM DOLLAR: Dictionary Definition: one's last dollar.

ORIGNS: To be down to your "bottom dollar" means to be down to your last finances.

"Bet your bottom dollar" dates back to the 1850s and refers to betting the last dollar at the bottom of one's pocket or purse.

Bottom Dollar Payday - the loan source we want people to turn to if they are down to their last dollar. Our funding is secure and fulfills the needs of people who qualify.

If something is a "sure thing," you bet your bottom dollar on it.

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