Who are you?
My name is Roger Kendrick. I live in Boston, Massachusetts and have been a firefighter/EMT in the city for 10 years. As a side business I run a small company called Boston Jakes Apparel, www.bostonjakes.com. We design and sell Boston Fire related apparel, primarily t-shirts, sweatshirts and hats. We are small but growing rapidly.
What do you need?
I am in need of a logo for my business. I would ultimately use this logo on my website but would also want to be able to convert it into a banner ad that I might be able to place on such sites as www.firenews.org, and www.firefightershourly.com.
Who Is Your Audience?
Males and females primarily from ages 18-60. Usually these individuals are firefighters, paramedics, EMT's, firebuffs, or have an interest in the fire service.
The impression I want to give them is that we are a company that designs Boston Fire related apparel.
We Like These Examples
I like this example because it's clear that they're in the shirt business and it also includes a maltese cross. However, I do think the graphics could be a little more exciting.
We Absolutely Must Have
- Boston Jakes Apparel
- shamrocks (as Boston is an Irish town and so is the fire service)
- Consider (but not absolutely necessary) using local718.org, the BFD patch from the following site http://www.massmetrofire.org/boston.html, as references.
- We also might like to incorporate a black leather fire helmet in the design, reference: http://www.leatherfronts.com/boston.htm
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