• Award$200
  • Entries35
  • Creatives13



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Creative Brief

Who are you?

My name is Roger Kendrick. I live in Boston, Massachusetts and have been a firefighter/EMT in the city for 10 years. As a side business I run a small company called Boston Jakes Apparel, www.bostonjakes.com. We design and sell Boston Fire related apparel, primarily t-shirts, sweatshirts and hats. We are small but growing rapidly.

What do you need?

I am in need of a logo for my business. I would ultimately use this logo on my website but would also want to be able to convert it into a banner ad that I might be able to place on such sites as www.firenews.org, and www.firefightershourly.com.

Who Is Your Audience?

Males and females primarily from ages 18-60. Usually these individuals are firefighters, paramedics, EMT's, firebuffs, or have an interest in the fire service.

The impression I want to give them is that we are a company that designs Boston Fire related apparel.


We Like These Examples

I like this example because it's clear that they're in the shirt business and it also includes a maltese cross. However, I do think the graphics could be a little more exciting.

We Absolutely Must Have

- Boston Jakes Apparel
- www.bostonjakes.com
- shamrocks (as Boston is an Irish town and so is the fire service)
- Consider (but not absolutely necessary) using local718.org, the BFD patch from the following site http://www.massmetrofire.org/boston.html, as references.
- We also might like to incorporate a black leather fire helmet in the design, reference: http://www.leatherfronts.com/boston.htm



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