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Tell us what you need

What is the exact name you would like in your logo?

Body Mechanics

Do you have any other info or links you want to share?

We are a company in the sports nutrition industry seeking a logo for a supplement brand / line of products called Body Mechanics. Currently, products in this supplement line will include a whey protein powder and possibly a testosterone product down the road.

HERE IS WHAT WE NEED:

We are requiring a logo to be used primarily on a supplement label and related online store. The name of the supplements brand is Body Mechanics. This logo will be used on product packaging, potential websites, banner ads, brochures, advertisements and other promotional items such as t-shirts, towels, shaker cups, bags, etc.

OUR TARGET AUDIENCE IS:

Our target audience falls in the sports nutrition industry: specifically bodybuilders, fitness enthusiasts, trainers, sports-specific athletes (powerlifters, football, baseball, basketball players, etc).

The main demographic for this product (protein powder / supplement) would be males (some female use: about 70% male / 30 % female) ranging in age from 18 to 40 seeking to maintain their fitness / training lifestyles.


WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

We are open to different fonts, just nothing too feminine. Typically, logos in this industry have ALL CAPS to make them stand out more. This is something to keep in mind for Body Mechanics as well (although we are open to other suggestions as well). Typical colors for these industry logos are silver, black, redbut again, we are open to other suggestions.


Below are things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc:

Like mentioned above, please avoid feminine fonts or colors. This product line is mainly for a male market from 18 40 years of age (70 % males / 30 % females).

What are the top 3 things you would like to communicate through your logo?

Masculine colors, fonts (stay away from feminine look)
Makes bold statement targeting fitness enthusiasts / bodybuilding demographic
See above write-up for additional information.

What logo styles do you like (image + text, image only, text only, etc.)

WE LIKE THESE EXAMPLES:

A few examples of supplement branded logos we like are listed below:

Optimum Nutrition: www.optimumnutrition.com

MuscleTech: www.muscletech.com

Axis Labs: http://www.axislabs.net/

BSN: www.bsnonline.com

Dymatize: www.dymatize.com

The bottom line is to create a logo with edge--nothing too soft / fluffy. This has to make a bold statement and stand out to its audience.

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