LET ME TELL YOU ABOUT US:
Blueboard is a consultancy offering strategic planning services to small companies in their launch or early-growth phase. The Blueboard concept is meant to link two ideas:
1. Whiteboard - in the sense of a drawing board (brainstorming, ideation, strategy, consulting, problem solving, solutions).
2. Blue Ocean Strategy - a business concept; companies should look for an undiscovered niche or a different way of doing the same thing (blue oceans), rather than fight a bloody trench war with competitors where both sides end up losing because all that's left to compete on is price (red oceans...bloody waters); don't follow...innovate!
HERE IS WHAT WE NEED:
In that vein, I've attached a rough sketch as a starting point. The idea is that the logo be a ship (sailboat...or a funky representation of a sailboat?) out to sea (going to find blue oceans). The view would be of the back so that we see the ship's name ("Blueboard"). Obviously, the focus is the name not the detail of the ship...it just has to be recognizable.
One thought is that the ship could actually have a chalkboard/whiteboard bolted onto the back...the whiteboard could be blue with white lettering?
Or the whiteboard itself could be the logo?
That's what I've got as far as a vision. It's just a guide, so please don't feel confined. Sorry I'm only offering the minimum, but this is a start-up effort. Thanks in advance for the help!
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
the word "Blueboard".
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