• Award$1500
  • Entries640
  • Creatives138

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Creative Brief

Who are you?

Blue Horizon Wild is a sustainable seafood company located in Monterey Bay CA. We work closely with local fisheries to source wild, sustainable seafood that we use to create delicious, convenient seafood entrees and appetizers. Founded by fisherman 5 years ago to help build supply and demand for sustainable seafood. Blue Horizon Wild is a leader in this emerging market, with distribution in Whole Foods, Target, COSTCO and select other retailers

What do you need?

a New logo and tagline for Blue Horizon Wild, and a a template for consumer and trade communication

Who Is Your Audience?

Upper income, upper educated consumers - more female than male - LOHAS and premium frozen food buyers

Requirements

We Like These Examples

Below are examples of current logo, packaging, competitive logos and a few designs we began to explore.

Food brands we love have a strong visual linkage to the brand promise -

We Absolutely Must Have

Strong visual brand identity that can be leveraged across packaging and consumer advertising. We want to be synonomous with sustainable seafood and the brand logo should reflect that leadership position.

Materials

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