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Creative Brief
Who are you?
We are a high end boutique for women. We sell contemporary clothing brands such as Alice + Olivia, Black Halo, Jay Godfrey, and Haute Hippie. Our store is hip and beautiful. The store is mainly silver, light grey, and white, with bright pink accents.
What do you need?
A logo with our name, "Blossom," and a flower included in the design. Some ideas include cherry blossoms, sakura flower, orchids, etc... The logo can have color, maybe a brighter pink, but not a necessity. I want a logo that draws attention but that is not cheesy. Simple is okay. I want something that will be easy to use for branding purposes. Something that will look clear and attractive from a distance.
Who Is Your Audience?
Think stylish mid twenties to late thirties, and women who invest time and money to remain looking that way, despite their age. Women with spare change to spend on expensive clothing. They read fashion magazines and embrace the latest fashion, with a sense for what trends to avoid and which to follow.
Requirements
We Like These Examples
See files.
We Absolutely Must Have
1. Our name: Blossom
2. A Symbol that will represent us. An image, outline, or representation of a beautiful flower.
Materials
Contract
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