LET ME TELL YOU ABOUT US:
We sell a software platform for "natural search management" that helps marketing professionals at medium sized/large businesses manage their search performance, drive more search users to their web site, and convert those users into customers.
HERE IS WHAT WE NEED:
we need a logo that we can use on our website, business card, powerpoints etc.
OUR TARGET AUDIENCE IS:
marketing professionals / chief marketing officers at medium sized and large businesses. we also want the logo to be attractive to potential employees (primarily engineers). we want to come across as edgy, serious/professional, simple, innovative and techy.
WE LIKE THESE DESIGNS:
we don't have a strong preference for colors but want to contrast the color scheme for "bloom" and "reach". also we tend to present the "B" and "R" in capitals and the rest of the text in lower case. we also want a relatively simple logo - some graphics might be ok but they should not overwhelm the logo.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
a design that works on a dark background (black) and a light background (white).
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