LET ME TELL YOU ABOUT US:
Our company combines tremendous knowledge of botanical technology with one of the most advanced manufacturing facilities in the hair and beauty care industry. Our fully degreed chemists and researchers continue to pioneer new products with the latest research of ingredients and their uses. As one of the first manufacturers to pave the way with the use of botanicals, the company has developed a specialized knowledge of herbal and botanical infusions, antioxidants, vitamins and other unique ingredients that many labs are just beginning to use. Our mission is to provide cutting-edge formulations, innovative marketing, impeccable customer service and ingredient-driven product education to all our clients.
We are launching a line of hair care products and cosmetics for skin care. Our products have very high quality but are not very expensive. Although guarantees are a good marketing tool, our customers doesn't really want a guarantee. Our target wants a product that works reliably. Our products deliver what the label promises, period.
Thus our name Blanch, It means "white" in French.
HERE IS WHAT WE NEED:
We need a corporate logo for advertising and luxury packaging, our brand must reflect the personality to attract our core consumers, and it should transmit glamour, in an aspirational way. It must make our products very desirable
OUR TARGET AUDIENCE IS:
Men and women tired of beaty brands selling promises that dont work very well.
What do we need the logo for? To sell lots of shampoo, conditioner, deodorants and facial creams.
Whom are we talking to? Our target group are young (20-45), stylish and modern women and men. Our products are also used by models, actors and wealthy housewives.
What do they currently think? Yes, it may cost a bit more. Why do I buy it? Because I am worth it!
What would we like them to think? WOW, it didnt cost a bit more. And I am still worth it!
What is the single most persuasive idea we can convey? Beauty is a feeling, a natural way of being, where character, self-esteem and humor are freely expressed and celebrated. Thats the soul of beauty. Its not just about looking beautiful. Its about exuding a vibrant attitude to life.
Why should they believe it? Because our products are truly effective, not just celebrity hype, they work and they deliver what the label says each and every time.
WE LIKE THESE DESIGNS:
Our desire would be a fresh, modern, clean and stylish typographic logo (text) include the words Blanch and a sign (symbol or ornament) in a separate character. It must be gender neutral.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Let your mind run clean and free on this one, no restrictions whatsoever.
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