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Creative Brief

Who are you?

A private label wine company.

What do you need?

Black Chandelier Wines needs a logo and a mark. This logo will represent our Company's Brand. Under this brand, there will be many different private label wines. This logo will be used in the following places:

1-On all private label wines
2-This logo and mark will be screen printed on all our wine bottles.
3-All collateral and letterhead, etc.

Who Is Your Audience?

Wine drinkers & buyers between the ages of 25 and 70. This will be a high-end Napa wine label that needs to have a great logo to allow our brand to stand out from all the other Napa wines. The look and feel should be cool, sexy and sophisticated. Nothing too girly as it needs to appeal to both genders and speak quality. This brand will feature labels designed by many different Contemporary Artists so the logo needs to be strong enough to stand above the other art.


We Like These Examples

http://www.quintessa.com/wine/ - The Q logo for Quintessa is shown embossed into the actual glass of the bottle - above the label. We may want to do this with our logo on our bottles. The logo may go above the label or will actually be screen printed as the label.

Please review the following website: http://www.berginglass.com/screenprintin...
This company will be handling our screen printing. They have some great examples.

We Absolutely Must Have

A logo and a mark presented as follows:
1-The logo presented alone
2-The logo presented with the words "Black Chandelier"
3-Just the words "Black Chandelier"



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