LET ME TELL YOU ABOUT US:
Birth Roots is a nonprofit Perinatal Resource Center located in Portland Maine. We connect families with resources, information and community throughout pregnancy, birth and a child's first year. We create welcoming and intimate environment that is centered in a living-room style room space. Our space is based in nature and organic themes. We strive for a look and feel that is informal, natural, easy yet put together.
HERE IS WHAT WE NEED:
An eye catching logo that is based in nature or feels "natural" to be used in all of our print media, advertising and web site. Must be able to be small on letterhead and larger on signs. Logo should be able to copy well and look as good in black and white as in color.
OUR TARGET AUDIENCE IS:
Expectant families and new parents should know from looking at the logo that we are welcoming and all about babies and families.
WE LIKE THESE DESIGNS:
Trees, leaves, roots, seeds... The logo should also weave in an image that depicts a family or baby. We prefer no more than 2 colors - PMS color 384 (bright olive green-ish) is our color additional color could be warm browns or black. We like "block print" style, art by Durgha Bernhard and Nikki McClure. We have a font called Tree Boxelder that should be used for any text. The logo might depict the theme of belly to baby. Our logo should not be too hippie or new-agey nor should it be commercial, cartooney or formal. Clean and simple yet engaging.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Must NOT have baby shower style anything - pastels, pink and blue, bottles and binkies etc. Nothing cutesy.
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