• Award$250
  • Entries75
  • Creatives29

Updates

newestoldest

There are no client updates at this time.

Business Info

Business Name

BioCurious

What is the exact name you would like in your logo?

BioCurious

Target Audience

What is your industry?

biotechnology

Describe the target audience for your logo

We're a non-profit community lab, serving techies, the community, entrepreneurs, and people who want to learn. We're about to open our doors in the heart of Silicon Valley.

What are the top 3 things you would like to communicate through your logo?

1) A place for amateur biologists and biotech people to gather, work, and talk
2) Melding of technology and biology
3) Clean hi-tech design
(And I'll cheat to add a fourth one) 4) DIY aesthetic

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We think the following logos are great, and in our space, so we want to be at least this good, but not confused with them:
http://titojankowski.com/wp-content/uplo...
http://diybio.org/wp-content/uploads/201...
http://newmediafix.net/daily/wp-content/...
http://www.pearlbiotech.com/
http://2010.igem.org/wiki/images/b/b0/UC...
http://genspace.org/images/Genspace_logo...
http://thesprouts.org/

What colors do you want to see in your logo?

Almost any colors that look good on the web (and in print). Primaries are good. Bonus points for designs that look decent in both color and grey-scale.

What colors do you NOT want to see in your logo?

Not huge fans of yellow and orange.

Where will your logo be used (print, website, etc.)?

Print, website, all sorts of marketing collateral. Hoping to do a large outside sign (or 3D sculpture) based on the logo, for our new lab building.

We will credit the chosen designer(s) on our website, and hope to have other opportunities to work with them on future projects.

Do you have other info or links you want to share?

The logo should include the text of the name and (highly preferably) a graphic that conveys something of our concept.

Note that the "B" and "C" in BioCurious are capitalized.

We're more about the "tech" in biotechnology, less about the nature -- so leaves, animals, pastoral scenes are less interesting to us as logos than DNA, molecular biology images, laboratory equipment.

If you include DNA in the logo, do it right -- the double helix is offset; it doesn't cross in the middle.

We want to stay away from concepts like mad scientists, "biopirates", biohazard symbols and anything that emphasizes a lack of care -- we're all about the safety, and are good, law-abiding citizen scientists, amateur experimenters, and community members. Bubbling beakers are OK (if trite) -- spilling beakers are bad.

We think science is sexy, not geeky (actually, we think geeks are pretty sexy).

Here are some of our taglines:
BioCurious: A hackerspace for biotech
BioCurious: Experiment with Friends

We rhyme with other folks in the DIY and Open Science movement, like DIYbio, Genspace, Sproat (Boston studio) and Make Magazine. Lots of Quantified Self-ers participate in our groups. But we want to establish our own identity.

Here's a Flickr group with some DIY labs:
http://www.flickr.com/groups/diylabs/

We've got a blog (http://biocurious.posterous.com/) and a twitter feed (@biocuriouslab).

We're looking to get away from our old website look and former logos. They are included here FYI --

Our website is http://www.biocurious.org

Past logos include:
http://www.biocurious.org/index.php?titl...
http://photos2.meetupstatic.com/photos/e...
http://s3.amazonaws.com/ksr/photos/5851/...

Materials

Contract
Files

No Files Added

Unknown content type ""