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Tell us what you need

What is the exact name you would like in your logo?

Bikram Yoga Falls Church

What are the top 3 things you would like to communicate through your logo?

- Peace and balance

- Community - this yoga and studio are accessible and open to all

- Bikram yoga is a physical practice

What logo styles do you like (image + text, image only, text only, etc.)

Image and text for main logo

We also would like it to be possible for the image to be recognizable on its own

Do you have any other info or links you want to share?

Background on Bikram Yoga and the Falls Church Studio
-Bikram yoga is intense. It is a 90-minute full body workout done in a 105 degree room with 40% humidity. As such, it tends to appeal to Type A personalities.
-However, though the yoga is intense, the studio aims to create a warm, welcoming, comfortable, community-focused environment so students can escape the stressors of daily life and achieve health and peace of mind. Though we do have some Type A students, our studio appeals to people who are a bit more relaxed.
-Note the studio is a more humble, older one but has recently undergone a renovation. Though by no means the most state-of-the-art studio in town, the new logo should represent this modernization with clean lines and simplicity.
-Slogan: Health and Peace of Mind.
For Every Body.

Strengths of the Studio
-Community vibe, lots of socialization in the lobby before and after class, people make lasting friendships here
-Welcoming
-No judgment
-Not a competitive environment
-Come as you are

Message
-Overriding message to communicate to the marketplace: Bikram Yoga Falls Church is a welcoming environment where people come to reduce stress and feel better about themselves through the practice of Bikram yoga. This yoga practice, health, and peace of mind is accessible to everyone.
-Perceptions to change:
-About the studio: It is old and outdated
-After all, the new owner has made significant improvements to the heating system and general upkeep of the studio
-About the yoga: Yoga is only for the fit and lithe
-Image to convey
-Community
-Warm
-Inviting
-Approachable
-Yoga brings a deeper connection to yourself and personal health its not just about burning calories
-Tone to reflect
-Tranquil
-Peaceful
-Balance
-Symmetry
-Calm
-Not too intense
-Differentiating factors from the competition
-Community vibe
-How the competition presents itself:
-Intense work out
-Modern and state-of-the-art
-Business-minded with little personal connection

Market
-Target market is very wide:
-Age 13-73
-All body types and levels of fitness
-Teachers, students, stay at home moms, retirees, professionals
-Note the students at this studio tend to be a bit less intense than those who practice at other studios in town
-Students are motivated to purchase the studios services because they are looking for a good workout but also something more peace of mind.
-Key idea to get in the mind of prospective students: this yoga is for everybody.

Logo
-Colors we like
-Blue
-Turquoise
-Colors to avoid
-Green
-Images to avoid (overused in yoga industry)
-Standing bow posture
-Floor bow posture
-Lotus flower
-Anything too feminine

Materials

Contract
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