Food & Beverage
About Your Company
We are currently in the process of opening a biergarten and restaurant in Lexington County, South Carolina. The restaurant will be located on Main Street in the Town of Lexington – a community that is currently experiencing tremendous growth and that presents itself as an ideal location for a new business venture.
The biergarten and restaurant will serve a variety of demographics including (1) families, (2) individuals who want to watch a sporting event and have a beer or three, (3) bar goers in the Lexington County community, and many more.
The location is set to feature a 25-foot outdoor video wall where sporting events will be played, two outdoor firepits, nearly 100 outdoor seats, private event space, and approximately 30 beers on tap.
The goal for this project is to design a logo that gives a modern and (somewhat) minimalistic feel to the new venture. We are not set on any style, so we're open to your ideas. Having said that, we typically like more modern and minimalistic designs.
Lastly, I've included a few examples in the brief. We are by no means remotely married to these ideas. They are ideas that we like but certainly not something you have to recreate. We're open to your creativity and look forward to seeing you bring this project to life.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Navy Yard on Main; Navy Yard; or Navy Yard Biergarten & Restaurant. You can come up with any combination of these that you like (I.e. Navy Yard on Main Biergarten & Restaurant)
Top 3 Things
Inviting. Exciting. Place to be.
One very important aspect of this project is that we don't want it to only feel like a biergarten. We must appeal to families in the area, and focusing only on the biergarten aspect may drive customers away. Therefore, we'd like to stay away from beer bottles, etc., being in the logo.
I've included a few screenshots of logos we like. But again, please don't feel like you're married to that. We're looking for modern, clean, and creativity in this.