LET ME TELL YOU ABOUT US:
We are an online event registration company. We began in 2006, providing services for large-scale bicycling events (see www dot rosaritoensenada dot com). Our offering focuses on three points: (1) simplicity (ease of use from a human factors perspective), (2) security, and (3) low cost. We are fully scaleable, yet offer personalized service and customizable registration pages for our clients. We offer do-it-yourself event registration setup (with downloadable data files and automatic deposits) as well as fully managed event registration services (with google analytics, traffic analysis, sales ratios, marketing campaigns, etc.). We are a socially-responsible company and as green as possible in our daily activities.
HERE IS WHAT WE NEED:
We need a logo, color palette, and general look & feel that we can use for everything from stationery to a new website. To date we have been behind the scenes, sort of private lable. We will be interested in continued graphic arts work with the logo designer of our choice to help with future projects, like the website front end.
OUR TARGET AUDIENCE IS:
The event director - not the event participant. This is important to differentiate as event directors want a secure, low cost, easy-to-use way to register their participants. Our initial service offering is going after cycling, running, walking, surfing, and martial arts events. We are more interested in consultative sales to very large events with 1000s of participants than we are in picking up a ton of small events with dozens or 100s of participants, though we are going after both.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We are competing with active dot com and despise their approach of clutter, bombardment of ads, and unwanted emails and magazine subscription offers. We like it simple. We don't like fluorescent colors that will buzz. Our presence is 100% online so it needs to be clean.
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