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Tell us what you need

What is the exact name you would like in your logo?

Calorie Lab - (Optional as to whether the name is included)

What is your industry?

Entertainment and Sports

What are the top 3 things you would like to communicate through your logo?

I would like the logo to communicate inspiration, whilst being combined with refinement but without being too flat. Being sure to feel energetic, just ditching the typical 'machismo' associated with the fitness industry.

Think Brad Pitt from fight club/Tom Ford/ Armani - Ideally the cards wouldn't look out of place on a smart coffee table, next to matt black look books etc.

The target customer would enjoy exercise and be motivated to train but it is not 'their life'. They keep fit an active, think hedge fund manager. Smart clothes, nice car etc.

What logo styles do you like (image + text, image only, text only, etc.)

I would prefer the logo to be either just an image or an image + text.

Ideally this logo would be orange (additional fire colors) against matt black or blue (ice tones/colors) against white. Giving contrast and a crisp feel.

In terms of appropriate logos - this one for 'Burn Lab' is quite effective

The font is nice and the way the logo is simple yet eye catching. I have attached a mood board with some various logo designs, that convey the simplicity or fee that I am after.

Do you have any other info or links you want to share?

There are no current existing links. It would however be very good to differentiate from products such as Fitdeck,com

Avoiding the functional approach used there at all costs.



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