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LET ME TELL YOU ABOUT US:

ClearView Group is a privately-held consultancy offering proactive solutions to help employers reduce costs and maximize the value of health and welfare benefits, retirement plans, and non-qualified plans.

We recently hired a marketing firm for a full re-branding project and have completed the following new brand information:

New Company Name:

ClearView Group

Brand Essence:

Illuminating Advocacy

Brand Attributes:

1. Seasoned veteran consultants with deep expertise and broad industry experience

2. Offer the utmost in professionalism and integrity

3. Passionate iconoclasts

4. Impartial, contemporary, innovative, progressive thinkers/leader in our space

5. Base solution offerings on a quantitative, rigorous, forensic, analytical approach

6. Respected as close and lasting relationship with client organizations

7. Focused, hands-on involvement from start to finish as a client's "right-hand man" and partner

HERE IS WHAT WE NEED:

We are seeking a new company logo to launch with our new name of ClearView Group with the following guidelines:

1. Style: Sophisticated. Conservative. Contemporary without being too trendy.

2. Tone: Illumination. Clarity. Strength. Trust. Insight.

3. Color Scheme: Clean. Sharp. Utilize existing company colors of gray and burgundy in existing branding at www.chfinancial.com

4. Applications: For use on powerpoint, business cards, stationary and website.

5. Design Parameters: TWO executions desired

a. Text-only logo reflecting ClearView Group with Benefit and Retirement Solutions tagline /descriptor

b. Logo with icon reflecting ClearView Group with Benefit and Retirement Solutions tagline/descriptor

OUR TARGET AUDIENCE IS:

CFO/CEO

Human Resources Management

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Must Have:

The new ClearView logo should potentially use illumination and/or light imagery to evoke the sense of clarity we seek to instill in our clients.

Must Not Have:

We will not use CV or CVG as an acronym in the logo since we are leaving behind the old name of CH Advisors. All references to the company will be ClearView Group spelled out.

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