Beer Camp Logo

LET ME TELL YOU ABOUT US:

Were a regional craft brewery, making traditional handcraft ales in modern state-of-the-art brewery. The brewery is often referred to as the Willy Wonka of breweries, because of all the toys and gadgets weve come up with to help make beer taste better. Weve made huge investments in brewing and sustainability technology to create a place where big dreams turn into great beers.

The Project:

Wed like to start inviting our customers to visit us and learn about what makes the brewery special, so weve started Beer Camp. Beer Camp is a chance for customers to visit us and take a peak under the tent at what makes this place so special. Its also an opportunity for customers to create their own beer, working with our brew staff and our facilities.

HERE IS WHAT WE NEED:

We need a logo that can be printed on T-shirts and promotional items. The logo should be fun, while communicating this is an opportunity for campers to peak under the tent at what makes this place tick. One thought weve had would be to have an icon depicting a man in the forest peaking under a tent, and inside the tent you would see our brew-house with giant copper kettles. This is just one thought we've had...we would like to see your thoughts on this.

OUR TARGET AUDIENCE IS:

Fanatics of Good Beer

WE LIKE THESE DESIGNS:

See attachement. Most of these are woodcut or etched. We like the clean lines of this style. It will translate to single color t-shirt prints etc.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Use your imagination. Were trying to get as many ideas possible so nothing is off the table. The logo CANNOT look techie or corporate, so leave your gel filters at home and break out a pen and paper! The look and feel should be organic and natural. The logo cannot look polished or refined, but should be cleaver with some intricacy.