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Business Info

Business Name

Beehive Sport and Social Club

What is the exact name you would like in your logo?

Beehive Sport and Social Club

Target Audience

What is your industry?

Co-ed Recreational Sports

Describe the target audience for your logo

Young professionals 22-35 looking for an excuse to socialize during the week with the opposite sex

What are the top 3 things you would like to communicate through your logo?

Fun, Community and Competition

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Image and Text

What colors do you want to see in your logo?

Predominant use of yellow with a touch of black. I'd also like to see this logo with blue in the logo instead of black.

What colors do you NOT want to see in your logo?

purple, pink, anything not listed above

Where will your logo be used (print, website, etc.)?

Website, print, on clothing

Do you have other info or links you want to share?

Fun is the core of the brand positioning, the logo must communicate fun in a casual, social, simply and playful way. Please make all parts of the logo (image & text) communicate the central service, fun.

For the image please use a beehive. If you can find a way to also incorporate a bee into the logo I'd be interested in seeing that option.

The logo should be easily readable and simple, trying to resist make the logo overly complex or nuanced.

As for the text portion of the logo please explore showing "Beehive" in a more pronounced, larger way than "Sport and Social Club."

Please also explore putting "Beehive" in a different font than "Sport and Social Club." Beehive might be able to be in a more playful/fun font treatment while "Sport and Social Club" might be a little more traditional font.

I'd also encourage you to stick to sans serif fonts for all text.

Please explore both a vertical and horizontal alignment for the logo.

Materials

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