LET ME TELL YOU ABOUT US:
Be Curious First is a new website in development. Be Curious First, Critical Second.
beCURIOUSfirst.com inspires people to unleash their creative intelligence through curiosity, especially for business. Through lessons, video, user-generated content, and a playful/sticky environment, visitors are motivated to see the world and challenges through a different lens, and especially to use better language to communicate, such as saying Yes, and rather than Yes, but...
Chic Thompson (www.whatagreatidea.com) is the gray hair of the project, collaborating with several other partners to build the site. We want to web-2.0-itize Chics core content, add new, and involve our creative peers and video content. Together, the group shares these principles:
Creative competency can increase and grow for anyone
Personal creativity is driven by a mind-set of curiosity
Stimulus drives new perspectives to solve problems
The logo should signify our culture, which is open-source. We will freely share wisdom about the hows of creativity and to frequently provide stimulus through videos on the site. Our identity:
Playful, curious minds, bright-eyed, positive, interested and interesting
International; we see curiosity as a universal, positive force bridging cultures
Professional ideation, employing innovate and practiced methodologies to guide
Spanning several generations, we are Gen D, Gen Y, Gen X, Baby Boomers
Clever and able to think laterally and tie diverse ideas together
We are a home on the web for curiosity.
HERE IS WHAT WE NEED:
We need THE international icon / logo / symbol for curiosity.
We want an identity logo to be used in all applications. (Would be nice to also have standard, horizontal, & vertical versions too, but we can massage a base logo from a good vector file.)
OUR TARGET AUDIENCE IS:
Generally, anyone who sees value in insightful, inspirational, and instructional content about thinking creatively.
Majority will likely be business people (though that doesnt imply a professional-ness requirement).
Male and Female, age 18-65, biggest segment likely 35-60
We want to whisk our audience out of their left-brains over to their right side, lighting up their curiosity and thinking differently, without coming across as weird or zany.
WE LIKE THESE DESIGNS:
We like bold, quirky logos, where graphics dominate the text. More graphic, less type. Adornments to the primary shape are good. The entirety of the logo's content should have meaning.
We are looking for a logo that signifies curiosity. The international symbol for curiosity. An iconic logo, which can be played with in many forms. Something simple, clean, and can be transcribed to various media and cultures, languages, etc. Perhaps wed add some adornments from time-to-time like Google does.
Colors: Bold and smart, but not too loud or intricate. On a white background.
We REALLY dont want to condition the creative process with images, so the what we dont like section is probably a better guide.
We're not afraid of color.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Skys not the limit, only your imagination. We have nothing established yet. Blank canvas.
Examples of what we DON'T LIKE:
NOT awesome or inspiring:
http://www.crunchbase.com/company/apaja (too wire-framey and b/w)
http://www.crunchbase.com/company/netfli... (too boring and text-dominated)
http://www.crunchbase.com/company/sodapo... (text-heavy, no color theme)
http://www.crunchbase.com/company/stan (not enough shape)
http://www.crunchbase.com/company/freund... (too kiddish, hard to read)
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