LET ME TELL YOU ABOUT US:
Beacon Settlement is a start up debt settlement business located in San Francisco, CA, looking to break the mold of the traditionally stuffy and often bureaucratic methods of the lending business.
We PRIMARILY provide debt management solutions such as consumer credit counseling, debt settlement and loan refinancing and restructuring for clients in both the hispanic and general markets. We also provide financial guidanance and advice on consumer credit use as well as general lending services. Our staff is young, mostly under 30 and we want to evoke a youthfull aspect stripped of the old ways of business instead of the inexperience that might be associated with younger individuals.
HERE IS WHAT WE NEED:
We need a logo for our website which will also be placed on our business cards flyers and posters. Since our city is near water we like the theme to be associated somewhat to the lighthouses, a beacon is afterall the light at the top of the lighthouse. When naming the business we wanted to somehow tie in our name with the local scenerey or to evoke the guiding principles of a lighthouse.
OUR TARGET AUDIENCE IS:
Consumers who are drowning in debt and need financial assistance to alleviate their monthly bills.
WE LIKE THESE DESIGNS:
We like web 2.0 designs but do not want to alienate our base customers who will be looking for a trusted official looking company to manage thier accounts. I LOVE the Skype website, thier fonts and overall appearance is good, but the logo looks just a little too whimsical for our audience. But a little whimsy is ok. I dreamed of a little boat drowning in a sea of envelopes guided by our Beacon Settlement logo. (seriously)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The words "Beacon Settlement" and maybe a Lighthouse or just the top where the light comes out or something to that effect. Im not sure exactly Im a finance guy so my creativity is limited. This is where you guys come in!
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