Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
1. Style 2. Fun 3. Something extra. We sell men's business socks. Super funky looking men's business socks. We have really only just started and are planning to run a Kickstarter campaign in the summer to launch the project and the website, with your logo all over it. The long tagline for the brand is: "They say it is the clothes that make the man, but it is the socks that make the Baws".
It would be great if the logo communicated that if a man were to buy and wear our socks, he would instantly become a Baws. A Baws is someone who is recognized for standing out from the crowd. A Baws has joined a community of people who recognize this uniqueness in other people and rewards it. A Baws is someone who makes the best of life. Check out the video ideas below and it will make more sense.
What logo styles do you like (image + text, image only, text only, etc.)
I'm easy, whatever floats your boat.
Do you have any other info or links you want to share?
Have fun with this! The brand is supposed to be a bit ridiculous. Our promo video has the following 3 scenes:
Story 1: The Milkman
Everyday life aspect - milk delivery
Bait and switch aspect - you think it's milk, but its really champagne. BOOM.
Scene: the Baws is standing in his bathrobe and slippers with BawsSocks as the milkman delivers a bottle of milk from his tray to each house. When the milkman gets to the Baws' house, he walks up and the camera zooms in to him delivering champagne next to the Baws' slippered feet. Bottle after bottle of BOOM. The Milkman walks away and you see his BawsSocks for the first time.
Story 2: The Ticket
Everyday life aspect - getting stomped on by The Man
Bait and switch aspect - you think he is going to get a ticket, but he gets some digits. BOOM.
Scene: the Baws is walking along when he hears a sharp whistle and turns around. An aviator wearing policeman is behind him writing out a ticket, and waves him over. The Baws walks up slightly frustrated. The policeman continues writing out the ticket. He hands the ticket to the Baws who first sees a photo of the policeman with his arm around his precious daughter in college graduation attire. He turns it over and its a phone number. The policeman walks away and we see his BawsSocks.
Story 3: The Taxi
Every day life aspect - having to give shit to hot girls for nothing
Bait and switch aspect - you think she has stolen his cab, but she actually wants to marinade his kebab. BOOM.
Scene: the Baws is waiting for a taxi near a cafe, he hails one. A hot girl runs out of the cafe and hails the cab just after him. The Baws shows his chivalry and gestures for her to take it. She walks over, opens the door, and after a pause where she looks him up and down, seeing the BawsSocks, she beckons him to come and get in the cab. At the end, the last shot is their legs, both in BawsSocks, fade to black. BOOOOM.
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