LET ME TELL YOU ABOUT US:
The cutting edge of what's now and next
The urban barbershop is a conversation catalyst for what's now- and next- in the urban community. Shop customers set trends across demographic and socioeconomic market boundaries.
Our mission is to develop a new marketing channel that pairs a network of influential urban shop goers with big brands to tap trendsetters, measure buzz and elevate brand credibility where it counts.
Leveraging the power of social networking and viral messaging to grow the network through platforms such as facebook, myspace, youtube and twitter.
Engaging members of this network online and off as brand advocates and empower them to share their passion about their favorite brands
This logo will be utilized on all of the primary social networks(facebook, twitter, myspace, linkedin as well as a web page, so it will need to be scalable according to that usage.
HERE IS WHAT WE NEED:
We need a logo that captures the essence of the urban barbershop as
OUR TARGET AUDIENCE IS:
1. Customers: Shop customers across demographic and socioeconomic market boundaries, but share passionate un-distilled opinions regarding what's now and next in music, beverages, fashion, footwear, consumer electronics, packaged goods, health and beauty care
We want them to know that we are the place to create and get the buzz on what's now and next regarding music, beverages, fashion, footwear, consumer electronics, packaged goods, health and beauty care
2. Customers: marketers and brand managers, this is the word-of-mouth network you need to be listening to because if you're not being talked about in the shop, you're not worth being talked about
We want them to think about us is...this network is an alternative marketing channel where their brand messages will receive captive brand awareness and consumer insight through actionable, measurable engagements
WE LIKE THESE DESIGNS:
Im open to colors but would like to see color options.
The colors should have the energy and entertainment of a passionate debate and discussion
The primary shopgoers are men 17-30
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
It must be clean
It should be stylish with a hint of whimsy
It should evoke energy and entertainment of passionate debate and discussion
A web 2.0 feel
something that demonstrates an element of the shop literally or metaphorically
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