HERE IS WHAT WE NEED:
We need an iconic logo that translates well to calling cards, web (including the site icon), stationary, etc.
You have creative control over the style, colors and dimensions.
OUR TARGET AUDIENCE IS:
a dichotomy; on one hand there are the fun loving beach party people, and on the other there are corporations.
Basic demographic is 17-25yo Europeans just out of school, 30somethings looking to find themselves, etc.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Please, no typeface-only design, we need an icon to complement the text. Thank you.
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