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Creative Brief

Who are you?

Better Beverages, Inc.

A family owned business since 1946. We do all things related to beverages:
1. sell, lease, install and repair all types of beverage dispensing equipment.
2. install custom beer and liquor systems
3. manufacture fountain syrups (RC Cola, rootbeer, etc), bar mixes (sweet & sour, margarita, etc), juice concentrates (OJ, Apple, Cranberry, etc). We manufacture and distribute national brands, our own house brands and custom brands for other companies.
4. Our biggest revenue generator is delivering CO2 (carbon dioxide), this is what puts the bubbles in your soda. We also sell helium (for balloons), nitrogen and beer gas for pushing beer from kegs.

Just so you know we do not sell cans or bottles or do any vending machine stuff. When you go to a fast food restaurant and pour your own soda, that is the type of equipment and syrups we deal in.

You can see more of who we are and what we do by looking at our websites:
www.betbev.com (note: we will not be using the Speedy Fountain logo and once this project is done we will redo the whole website)

or our sister company in Las Vegas www.sdgi.com/speedyfountain (this site is still in the works be will give a good idea of what we do)

here is a like to one of my biggest competitors in the CO2 business:
www.nuco2.com
This company claims to be a national provider of CO2 gas, but we do a better job servicing the So Cal market place than anymore and as such some of the biggest fast food chains in the world use our company for their So Cal CO2 needs.

Our current mission statement reads:

Our mission is to be your #1 resource of beverage related goods and services. We will accomplish this by providing our customers with extraordinary value and unmatched customer service which exceeds their expectations.

Our success ensures that our customers build their business, our employees build their future and our company builds long-term growth, profitability and stability

What do you need?

We need some fresh ideas for a new Better Beverages logo. The logo should somehow capture that we are all things beverage related but somehow focus on the CO2 gas. Maybe somehow it emphasizes that we are not a national company BUT the best in So Cal. The logo will ultimately be used on our stationary, website, t-shirts, uniforms and vehicle wraps.

Who Is Your Audience?

We are a B2B company and our service area is So. California only. We strive to be the very best at what we do by focusing only on this specific market.

We directly service approximately 4000 restaurants, bars, night clubs, and healthcare facilities every month by delivering the syrups and CO2 gas that they need to sell drinks. They order it and we deliver it or my drivers my just go to their location and see what they need and sell it off the truck. We have about 25 delivery drivers and service technicians on the road everyday.

Our customers include: McDonald's, In N Out Burger, Taco Bell, Jack In The Box, Claim Jumper Restaurants, El Torito Restaurants and many more.

Requirements

We Like These Examples

I've attached our existing logo. I don't mind it, so you can key off it if you like or come up with something totally new. The B has some stars coming out of it which is supposed to look like CO2 bubbles.

The sky is the limit as I'm not opposed to something simple and modern or something a bit more rock and roll.

We Absolutely Must Have

I would like the colors to be dark blue, red and white.

Materials

Contract
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