• Award$250
  • Entries137
  • Creatives37

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Business Info

Business Name

One Acre Fund

What is the exact name you would like in your logo?

One Acre Fund

Target Audience

What is your industry?

International development

Describe the target audience for your logo

Smallholder farmers in Africa
Current and potential donors (high net worth individuals)
African governments

What are the top 3 things you would like to communicate through your logo?

Humble service
Farmer-focused
Business-oriented (not a typical NGO)

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image, or image only

We like the logos of:
Partners in Health http://www.pih.org/
AGRA http://www.agra-alliance.org/

What colors do you want to see in your logo?

Earthy colors

What colors do you NOT want to see in your logo?

Blue

Where will your logo be used (print, website, etc.)?

Print, t-shirts, website

Do you have other info or links you want to share?

We would like a logo that is consistent with our purpose and core values. We are a young organization (almost five years old) that is extremely client focused--we are based in rural areas of East Africa, bringing a business mindset to the work of helping farmers increase their crop yields. We currently serve 30,000 farmers in Kenya and Rwanda and will grow to reach 300,000 in the next five years.

We have received awards from the Skoll, Echoing Green, and Draper Richards Foundations, as well as the Financial Times Sustainable Banking Award for Achievement in Basic Needs Financing.

We are open to completely new logos, or updates/reworks of our current logo (attached here).

For more about us and our work, see: http://www.oneacrefund.org

Our purpose: We serve small-scale farmers. In everything we do, we place the farmer first. We measure success in our ability to make more farmers more prosperous.

Core values:
Humble Service - We meet farmers in their fields and we get our shoes muddy. Farmers are our customers and we serve them with humility.
Hard Work We work hard every day. We execute with world-class professionalism and business excellence. Farmers deserve nothing less.
Continual Growth We improve every season. We work with determination to meet our goals and then stretch ourselves by raising the bar even higher.
Family of Leaders We bring together the best leaders, and build long-term careers. We care for team members like family.
Dreaming Big We envision serving millions of farm families. We build for scale with every idea and solution.
Integrity We do what we say, and our words match our values.

Materials

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