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Business Info

Business Name

Automatic Apparel

What do you do?

We are a new line of trendy basic apparel and accessories for both men and women (think multicolored tees, underwear, socks, sunglasses, etc.) sold exclusively through high tech touchscreen vending machines.

What is the exact name you would like in your logo?

Automatic Apparel

Target Audience

What is your industry?

Retail Apparel

Describe the target audience for your logo

18-30, both men and women. Young and trendy, but cost conscious. Think college students and young professionals.

What are the top 3 things you would like to communicate through your logo?

We are youthful and fun
We are simple and clean
We embrace technology

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We would like text and image, which can be used together as one logo or separately. The image must be simple and be able to stand alone - something we could print easily as a small logo on a tee shirt or pair of socks.

What colors do you want to see in your logo?

2 colors max. We want one core color that will be a symbol of our brand. We were thinking bright red or bright lime green. But we're open to any fun, bright color. The logo could be entirely in that color or perhaps combined with one other neutral color like gray. We are restricted in number of colors by our need to print the logo on tee shirts. The image that goes with the text should probably be in just the core color.

What colors do you NOT want to see in your logo?

n/a

Where will your logo be used (print, website, etc.)?

Everywhere. Print, website, apparel, on vending machines.

Materials

Contract
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