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LET ME TELL YOU ABOUT US:

Our auto repair shop is called Clark's Cycle, Auto Repair & Supplies (CCARS). Our current logo is simple: "CCARS" in red block letters. The company's colors are black, red, and yellow. The current sign on the shop has yellow in it, but is virtually invisible on the white background (this is something we'd like to fix).

As an auto repair shop, we are not typical. We earn customers through honest work, focusing on building trust. Our customer base have largely been formed through word-of-mouth referals. Our main focus is automotive work, though we do work on motorcycles and ATVs.

HERE IS WHAT WE NEED:

We need a logo that is clean, simple, and modern. There needs to be a focus on black and red coloring; yellow, too, if you can incorporate in such a way that it is visible from a distance on a white background. We'd like something creative, but not overly flashy (it needs to be easily read and understood).

This logo will be used over our shop entrance. The awning is triangular in shape, so that should be taken into consideration. We would also like to build a website in the future in which the logo will be used for.

OUR TARGET AUDIENCE IS:

Our best customers are middle-aged in the upper-middle income class and businesses with fleet work. These are the customers we'd like to focus on as they bring in most of revenue.

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