• Award$300
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  • Creatives36

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Background

Industry

Retail

About Your Company

Looking for a logo that will appeal to men aged 20-35 for a mid-tier menswear company that sells suits to professionals as well as weddings.

Brand name which we were happiest with was "Imperator," which was Latin for "Emperor." We chose this as it we feel this would appeal to our target market's desire to achieve and push themselves to success.

We would like to have a logo that was inspired by Roman Empire imagery, but not too fancy as to feel like the prices would be too high for a standard consumer. Our suits retail between about AUD$300 to AUD$600, and so we wish to have a logo that has some degree of class, without being intimidating.

Execution

Logo Usage
  • Signage

  • Screen / Digital

  • Print

  • Outdoor

  • Other

  • Clothing

Preferred Logo Style
  • Image + Text

  • Image Only

Preferred Fonts
  • No Preference

Colors to Explore

Grey

Yellow

Red

Logo Text

"Imperator" or "Imperator Menswear"

Top 3 Things

Reliability, masculinity, tastefulness

Vision

Initial logo concepts had a Spartan-style helmet included in the image, but this is by no means a requirement. Also like the idea of an old European-style coat of arms as the logo, but again this is not a requirement. Happy to be surprised!

Will provide feedback upon receipt of drafts.

Additional Info

Would like a logo and text, in addition to separated elements for usage in future marketing materials. "Imperator" and "Imperator Menswear" are both acceptable in drafts, as we have not decided on whether we would like to drop "menswear" from the brand or not.

Materials

Contract
Files

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