LET ME TELL YOU ABOUT US:
Vividus is a vibrant and ambitious Marketing Agency providing outsourced marketing advisors and managers to Australias growing businesses. We specialise in marketing strategies, brand development, research, communications & advertising campaigns, public relations, online marketing and customer relationship support.
The company name and culture is based on being contagiously vivid. This means being:
innovative, dynamic & ambitious
strong & confident
suave, stylish, distinct & striking (contemporary sophistication)
clear, simple and memorable
brilliant (ability and colour)
HERE IS WHAT WE NEED:
A logo that visually depicts our company name and culture. It should think outside the triangle.
We are not set on colour(s) but want to keep the logo to a maximum of 4 colour process or 3 spot colours (for printing purposes). The design and use of colour can be bold and vibrant but must be sophisticated (think Ian Flemming's James Bond 007) and professional (it must avoid looking too young or childish).
The logo should be able to stand alone as the word Vividus or as Vividus Marketing.
The logo may, or may not, include a graphic (icon?) and/ or holding device.
Ideally the logo will include a clever graphical representation of vivid built into the logo.
Were not convinced that a stylised letter (eg. V) will work well.
We imagine keeping the word "vividus" as a single word will work best, however, feel free to experiment with highlighting the "vivid" in Vividus.
Logo is to be used on stationery, web, signage and marketing materials.
The logo will ideally work in colour, black/white and greyscale; be scaleable from small to large; easily legible; memorable; and should work on light and dark backgrounds (but will usually be used on a white background).
Please use fonts and elements that are free for commercial use with no licensing issues.
Final files should include CMYK vector files for print (.eps and .ai), PDF, and RGB layered .psd and jpg/png for web. Please also provide any relevant colour and font details.
OUR TARGET AUDIENCE IS:
Owners of mid sized businesses and marketing managers of large companies.
Typically 35-45 year old; 50/50 gender mix; well educated; affluent; ambitious; active; social.
Client industries include IT, food/beverage manufacturing, legal, medical, private schools, retail, professional services.
WE LIKE THESE DESIGNS:
See attached pdf file for examples of logos that we like, and several websites below:
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Company name "Vividus" - please feel free to use capital or lower case letters as desired.
The name "Vividus"should be the primary element (if any other graphical devices such as icons are employed).
Logo should work on a white background.
We are open to your creative leading. Good luck!
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