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LET ME TELL YOU ABOUT US:

We are developing a website, www.areyoustylin.com, that will provide fashion advice to users.

HERE IS WHAT WE NEED:

We need a logoized version of the name "AreYouStylin.com" or "areyouStylin.com" with one of those two precise capitalizations. The "Stylin" component of it should be italicized or otherwise emphasized to differentiate it from the rest of the logo, so that, when read, the cadence will be "are you STYLIN dot com." The logo should be easily legible, so that the distinctions between each word are clear, notwithstanding the fact that they are all connected without spaces. The logo should itself appear stylish from the perspective of our target audience (described below)--i.e., it should validate the fact that our website itself knows enough about fashion to be a credible source of advice. This will be the primary logo for our website, our print and on-line marketing materials, including banner ads. It should also be appropriate for use on business cards and signage. Ideally, the logo will have with it a component that can be extracted and used as a favicon, along the lines of "cS" for crowdSPRING or the "Y!" for Yahoo!. We would like a target viewer of the logo to use any combination of the following words to describe the logo: irreverent, cool, reflective of what's "in", stylin, hip, edgy, legitimate and/or bad ass.

OUR TARGET AUDIENCE IS:

13- to 29-year-old style-conscious urban or suburban American kids and young adults of all ethicities and middle to upper class socioeconomic standing. Very importantly, the audience must include style-conscious boys and men, not just girls and women as is the case with many fashion-focused websites. Gender neutrality is essential.

WE LIKE THESE DESIGNS:

We like shades of red, particularly vermilion. The font Rage Italic (italicized) is nice for the "Stylin" part of the log, but we're not committed to that font.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must havein the design: (1) areyouStylin.com or AreYouStylin.com, (2) a favicon, (3) gender neutrality and (4) clear legibility.

Don't want to see in the design: (1) any images of women or women's apparel, (2) other feminine imagery, colors or fonts, (3) emphasis on any part of the logo other than "Stylin", (4) anything French, Italian or otherwise reflective of a particular foreign country, (5) anything traditionally associated with fashion, such as a needle and thread or high heels or (6) too much masculinity or intensity.

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