LET ME TELL YOU ABOUT US:
Areaz is an online furniture shop based in the UK, carrying a wide range of middle to high-end designer furniture. Some of the brands that we represent include Cattelan Italia, Foscarini, Rolf Benz, Tonon, Magis, and Flos, among others.
HERE IS WHAT WE NEED:
We need a logo which we would use mainly for online distribution. It would be used on our up and coming website, as well as on newsletters, and e-mail signatures. Since we would also be printing business cards, letterheads, and sending out press releases to magazines, we expect this logo to be print-friendly as well.
OUR TARGET AUDIENCE IS:
Because of the quality and price of our products, we expect to have middle-class to wealthy domestic customers, most of who would be residing in the UK. Areaz would also be a prime source for architects, interior designers, and contractors.
WE LIKE THESE DESIGNS:
We like our logo to reflect the products we carry: chic, stylish, and more importantly, contemporary. Our main competitor is Mac and Mac, found at www.macandmacinteriors.co.uk. Another one of our competitors is Nest, found at www.nest.co.uk. We would like our logo to be better than theirs.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Since we are building a brand, the name of our company (Areaz) must be prominent. Our logo must be clean and simple, not overly complicated. Our website will have a white background with a clean-cut look. We dont want our logo to be the centre of attraction. In fact, we would be very happy with an all-text logo.
Please do not put in www. and .com in the logo. We only need our company name (Areaz).
Were also thinking of having the Z somehow differentiated from area. Our main idea is having the Z in a swoosh effect (see attached file). But we are open to other concepts.
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