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We are looking for a new logo for the company and the product, as we introduce the second generation of the Aquabilt Underwater Treadmill. You can check out the current product, logo, and color scheme at www.aquabilt.com. I will upload photos of the new product, which will replace the version of the product on the website. As you will see, the appearance of the new model is different. The logo will be positioned on both side panels as well as used for a new website, marketing materials, etc. The background color on the product is yellow, so the logo design must look good against both yellow and white. We suspect that shades of blue will work best for the logo, but welcome alternative ideas. The text of the logo should only contain Aquabilt. It should be one word, both we are open to lettering like Aquabilt, AQUABILT, AQUAbilt, aquaBILT, or AquaBilt.

The product will be sold through the website as well as specialty fitness stores, pool supply stores, and big box retailers (hopefully, Sports Authority, Dicks, etc.) It is a consumer fitness equipment product, and the brand is about performance, motion, and water-based exercise. We think that the current lettering looks dated and, we do not like the illustration of the product on the product (besides the new model is a different shape). You may notice that the labeling on the old product says "Incline", but the new model will just say "Aquabilt" (we are eliminating the use of Incline). The user demographic is quite diverse, from aging baby boomers looking for lower impact exercise to avid runners looking to cross train, to anyone just looking to get more use out of their pool. Of course, the key is that you have a pool though. We are also going to target hotels, condos, retirement centers, schools, etc.

It is really wide open to be creative with creating a brand identity for a consumer product. The creative needs to fit on the side panels of the unit as well as be used for the website, business cards, marketing slicks, etc. For the side panels of the new unit (the one in the attached photos), the trapezoid space is 2.25" (low end), 5.25" (high end), and 26" length. Also note that there would have to be a left and a right version for each panel.

Thank you in advance to everyone who makes a submission!



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