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Business Info

Business Name

Miso Ltd.

What is the exact name you would like in your logo?

Mesimu

Target Audience

What is your industry?

Apparel ---> Bags, Wallets, Accessories ---> Made fairly

Describe the target audience for your logo

Our customers are male and female, aged 14 to 70. So the logo needs a universal appeal. Not too young, wild & cool but also not too formal, boring or stale.

What are the top 3 things you would like to communicate through your logo?

Timelessness (logo would have been "fresh" 100 years ago, will be fresh 100 years from now)
Essence (you can say a lot with very little)
Autonomy (we do things our own way)

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Simplicity is key. We are open to text only or logo+text. We discourage the use of gradients.

What colors do you want to see in your logo?

Logo should preferably be two tone or three tone (or multicolor plus a two/three tone version)

What colors do you NOT want to see in your logo?

Up to you

Where will your logo be used (print, website, etc.)?

PRINT
WEBSITE
LOGO ON SHOP WINDOW
WOVEN LABEL ***Very Small***
16x16 and 32x32 ICON FOR WEB ADDRESS
EMBOSSED ON METAL HARDWARE

Do you have other info or links you want to share?

Our website: www.mesimu.com Here you can see our current amateur logo and have a look at the products we make and sell. Here you can also read about our history if you want more background information.

Below you can see logo images to illustrate the kind of simplicity we are looking for:

Rapha - We love this logo. Simple, elegant and subtly retro.
Pepsi Old (1940) - Slightly too retro but lively
Pepsi New - Too much "big corporation" image but simple and clean.
BP - The logo is too refreshing for such a sh*t company. Very recognizable and memorable.
Volcom - Simple, Memorable but too HARD/EDGY/SQUARE
Castrol New - Nice colors and type, not so nice logo
Old Castrol - Also nice, but too complex/unreadable for woven labels and also a little too retro.
Mono - Our old brand name, we still do not dislike the logo. Maybe a little unrefined and boring though. But it worked great on small labels and embossed on belt buckles.

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The winner will also receive some items with their logo design on it like woven labels, metal hardware, shop window logo photo, shopping bags or branded product for use in their portfolio.
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We will be active voting and giving frequent comments.

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