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What is the exact name you would like in your logo?

Circa

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

BRAND: CIRCA

THE BRAND VISION: Pay homage to the music that helped influence the culture and define generations.

BRAND MISSION: Connect music lovers through a mutual passion.

THE PRODUCT: Apparel inspired by the iconic people, places, and moment that influenced the music industry between the 1950s - 2000.

THE PROCESS: Each season, a new year or "circa" is defined, to direct the focus of the collection. For example: if 1972 is chosen, it will appear on apparel as "Circa 1972" and people, places, moments will be selected to represent that moment in time.

LOGO NEEDS:
OWNABLE SYMBOL THAT CAPTURES THE ESSENCE OF MUSICS BROAD CULTURAL APPEAL, YET DEEP EMOTIONAL INFLUENCE AT THE PERSONAL LEVEL.
SHOULD BE TIMELESS AND SOMETHING THAT CAN BE IDENTIFIED WITH ACROSS GENRES AND GENDERS.
ITS A BADGE AND THE END USER NEEDS TO FEEL VALIDATED BY WEARING IT: NEEDS TO BE STYLISH AND LOOK GOOD ON ELEVATED PRODUCT AND MATERIALS HAS THE POTENTIAL TO CROSS INTO FASHION.
THE ACTUAL WORD CIRCA SHOULD BE INCORPORATED INTO THE LOGO DESIGN AND BE DYNAMIC ENOUGH TO INCLUDE THE FOCUS YEAR OF THE SEASON THIS WILL CONSTANTLY CHANGE THROUGHOUT THE BRANDS HISTORY.

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Need to consider how logo will look on apparel: tees, hoodies, hats, packaging, etc.

Additional product inspiration details:

SIGNATURE SERIES:
o PROFILE INFLUENTIAL ARTISTS OF THE GENERATION USING AN EDITORIAL IMAGE FEATURED ON APPAREL
o CIRCA LOGO PLACEMENT
o WORK WITH ARTIST AND PHOTOGRAPHER TO DETERMINE ROYALTY STRUCTURE

VENUE SERIES:
o FEATURE SIGNIFICANT HISTORICAL VENUE LOGOS AND NAMES THAT HAVE HAD THEIR NAMED ALTERED OVER TIME OR NO LONGER EXIST
o CIRCA LOGO PLACEMENT
o WORK WITH RIGHTS OWNERS TO DETERMINE ROYALTY STRUCTURE

LOGO SERIES:
o CIRCA BRANDED APPAREL FEATURING LOGO AND FOCUS YEAR FOR THE SEASON
o TEES, HOODIES, HATS
o RIGHTS ARE OWNED

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